The footnote read:
Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Good luck!
It’s one of the best job ads I’ve read because it felt sincere.
Are organisations serious about diversity?
Employers say they want more diverse workforces. However, I often question whether this is really the case? Research tells us diverse teams are better for decision-making and have a positive impact on the bottom line. But job advertisements and the way organisations are structured haven’t particularly changed in order to make diversity happen.
Working hours, childcare costs and the gender pay gap detract women from the workforce. We are also seeing women self-selecting themselves out of the equation before they even apply for a role or feel they don’t have a right to be there.
Job ads are putting them off.
Why the language of job adverts matter if you want a diverse workforce
Research shows women will only apply for a role where they meet all of the criteria, whereas men will apply if they meet 60%. This research is widely quoted, yet job advertisements continue to be written in a way that actively
Texito, a US-based augmented writing software company uses artificial intelligence to review job descriptions. They look for masculine and feminine language and provide alternatives to words that their data shows
If organisations are serious about diversifying their workforce, then they must understand that language matters. It matters within workplaces, boardrooms and when recruiting new hires.
It’s not enough to say women must become bolder when applying for roles – if we’re serious about changing the workforce, we need to speak to them directly. Job adverts matter if you want a diverse workforce.