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Why every organisation needs to define their purpose

July 19, 2018
why every organisation needs to define their purpose

Organisations are good at describing what they do. They’re not always quite so good at defining why they do it. However, when most of our basic needs are and what we buy is a choice –  the ‘why’ is what makes us purchase one brand over another. The ‘why’ is also what makes us want to put in the extra effort at work. Human beings are emotional creatures.…